Tucked in the mountains of Southwest Virginia is a vibrant culture of music and craft. It’s a region of spectacular views, opportunities for outdoor recreation, and rich natural resources. Rooted deep in history, this culture is Authentic. Distinctive. Alive. We’re building a sustainable creative economy that preserves, protects, and interprets our rich heritage and natural resources, creates jobs, and welcomes both visitors and new businesses to our region. Time spent in the region adds up to something much more than a simple getaway. A different side of Virginia. And a great place to visit for a week’s vacation – or to make a home for a lifetime.