Nicole hopes to extend her business to two new locations—in Abingdon, VA and Damascus, VA. The new locations in Abingdon and Damascus will potentially employ 6 more people. With this new addition, she hopes to expand her “tonic” product line. This “will allow the business to move past raw juice laws, into a pasteurized, wholesale-ready market.” Nicole believes that the location extension and the expansion of the “tonic” product line will “give us product diversity that has a direct impact on health in the region and will be more easily accessible to customers.” Participating in the Cup challenge and receiving funding would help White Birch Juice open a primary branch and production facility. This will be beneficial to supplying customers’ needs. Funding will also help Nicole expand the small rural juice bars and ultimately provide access to fresh juice in smaller communities. According to Nicole, “This growth will assist in expansion of the White Birch garden along with more “juice and a healthy lifestyle” related workshops.”
